Prepared For: GreenPath Financial Services
Prepared By: Digital Forge Agency
Date: November 2024
Executive Summary: GreenPath Financial requires a website redesign to improve user experience, increase conversion rates, and meet accessibility standards (WCAG 2.1 AA). This proposal outlines a 12-week project delivering a responsive, ADA-compliant website with integrated client portal.
Problem Statement: GreenPath's current website has a 68% bounce rate on mobile devices. Navigation is confusing, contact forms are buried, and the site fails accessibility audits, creating legal risk.
Proposed Solution: A complete redesign including: (1) Mobile-first responsive architecture, (2) Streamlined navigation with clear service categories, (3) WCAG 2.1 AA compliance with screen reader testing, (4) Integrated scheduling tool for client consultations, (5) SEO optimization targeting local financial services keywords.
Project Timeline: Week 1-2 Discovery, Week 3-5 Design, Week 6-10 Development, Week 11 Testing, Week 12 Launch and Training.
Investment: $24,500 total ($6,000 discovery, $12,000 development, $4,000 testing/launch, $2,500 training). Payment terms: 30% deposit, 40% at design approval, 30% at launch.
