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International Marketing

how will the change influence the marketing manager’s job

Suppose that the product preference of cultures and people around the world continue to converge. Identify one

(1) product that will likely be affected and one

(1) product that will likely not be affected by this convergence. For each product how will the change influence the marketing manager’s job? Your answer should address how the Internet might impact product policies or promotional policies or distribution or pricing policies.

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